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Extraordinary through excellent OLED colour reproduction

Thrillers, football highlights or nature documentaries with excellent detail, velvety smooth movements and brilliant colour fidelity from the first time you switch on: The 4K OLED display is optimised in every Loewe bild i so that everything appears absolutely authentic and realistic.
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bild s.77
iconic i.55 graphite grey
iconic v.55 graphite grey

Pure luxury television: With an impressive screen diagonal of 196 cm, the Loewe bild s.77 brings the ultimate 4K OLED TV into your living room. The breathtaking design of the Loewe giant completely reinterprets the OLED flat screen. Manually manufactured in Germany, this XXL Loewe TV offers excellent picture and sound quality that is second to none. 

Perfection of form made in Germany. Loewe iconic i.55 sets new standards with its sculptural design language. The high-quality OLED display with a 55" screen diagonal ensures immersive viewing pleasure. The powerful soundbar with integrated subwoofers is integrated behind a high-quality panel.  Whether watching TV, video on demand, listening to music, surfing the internet or accessing online streaming services - your entertainment programme.

Much more than just standard. With the Loewe iconic, an excellent OLED 55" TV set and a powerful high-tech soundbar merge into a unique, sculptural design thanks to the Syno-Stone installation solution. Handcrafted in Germany with extensive technical features - including a 1-terabyte dr+ hard drive, two-channel system and multi-tuner, Easy TV mode.

Product name
bild s.77
iconic i.55
iconic v.55
Product name
bild s.77
iconic i.55
iconic v.55
Product line
bild s
iconic
iconic
Product line
bild s
iconic
iconic
Loewe operating system
os6
os7
os6.7
Loewe operating system
os6
os7
os6.7
Colour:
Wall mounting possible
Unit rotatable
Unit rotatable

Screen size (inch)
77
55
55
Screen size (inch)
77
55
55
Screen diagonal (cm)
195 CM
139 CM
139 CM
Screen diagonal (cm)
195 CM
139 CM
139 CM
panel technology
OLED
OLED
OLED
Screen resolution Ultra HD (4K) (in pixels)
3.840 x 2.160
3.840 x 2.160
3.840 x 2.160
Screen resolution Full HD (in pixels)
Resolution
Ultra HD
Ultra HD
Ultra HD
Response time (ms)
1
1
1
Ultrascaling (HD)
Image+ Active
Adaptive contrast
24p
Peak luminance (cd/m²)
Viewing angle (horizontal) (degrees)
120
120
120
High Dynamic Range
OPC (Optical Picture Control)
Dolby Vision
High Dynamic Range
HDR10
HLG
Mimi Defined™
OPC (Optical Picture Control)
Dolby Vision
High Dynamic Range
HDR10
HLG
OPC (Optical Picture Control)
Dolby Vision
High Dynamic Range
HDR10
HLG
High Dynamic Range
OPC (Optical Picture Control)
Dolby Vision
High Dynamic Range
HDR10
HLG
Mimi Defined™
OPC (Optical Picture Control)
Dolby Vision
High Dynamic Range
HDR10
HLG
OPC (Optical Picture Control)
Dolby Vision
High Dynamic Range
HDR10
HLG
Colour standards
NTSC
PAL
SECAM
PAL
SECAM
PAL
SECAM

DVB-T2/C/S2 HD
Multi ATV
Unicable (EN50494)
Dual Channel
Dual Channel
MPEG-1
MPEG-2
MPEG-4 (H.264)
HEVC (H.265)
Sat-Over-IP
DVB Cover IP
DVB-Radio
Sound standards analogue (FM)
2-Ton
Mono
Stereo
2-Ton
Mono
Stereo
2-Ton
Mono
Stereo
Sound standards digital
MPEG
PCM
MPEG
PCM
MPEG
PCM
Sound standards digital (Dolby)
Audio
AC4
Atmos
Audio
MS12
AC4
AC5
Atmos
Audio
MS11
MS12
Stations in individual transmitters
6000
10000
10000

Total music power (W)
120
360
360
Total music power (W)
120
360
360
Power (W) (sinus / music)
2 x 30 / 2 x 60
180/360
180/360
Sine power (W), total
120 Watt
180 Watt
180
Acoustic loudspeaker concept
Closed Bar
Passice membranes
Bass Reflex
Speaker Box
Bass Reflex
Speaker Box
Acoustic loudspeaker concept
Closed Bar
Passice membranes
Bass Reflex
Speaker Box
Bass Reflex
Speaker Box
Sound radiating to the sides
Sound radiating backwards
MIMI Defined
MIMI Defined
Dolby DTS
Dolby Audio
Dolby Digital
Dolby Digital Plus
Mimi Defined
PCM
DTS
DTS HD
DTS Play-Fi
DTS Virtual X
Dolby Atmos
Dolby Audio
Dolby Digital
Dolby Digital Plus
PCM
DTS
DTS HD
DTS Play-Fi
DTS Virtual X
Dolby Atmos
Dolby Audio
Dolby Digital
Dolby Digital Plus
PCM
Audio formats
Dolby Audio
FLAC
M4A/AAC (AAC-LC. HE-AAC v1/v2)
MP3
Ogg Vorbis
WAV (LPCM. ADPCM)
WMA (WMA. WMA Pro)
Dolby Audio
FLAC
M4A/AAC (AAC-LC. HE-AAC v1/v2)
MP3
Ogg Vorbis
WAV (LPCM. ADPCM)
WMA (WMA. WMA Pro)
Dolby Audio
FLAC
M4A/AAC (AAC-LC. HE-AAC v1/v2)
MP3
Ogg Vorbis
WAV (LPCM. ADPCM)
WMA (WMA. WMA Pro)
Sound radiating to the front
Sound radiating downwards
Automatic volume adjustment
Loudness
Audio out setting variable
Audio-out setting fixed
Audio Out Setting Sub.
Driver (active + passive)
10
9
9
Separate bass and treble control
Equalizer Presets

On-screen display
Picture in Picture (AV)
Picture in picture
Splitscreen
Home Screen (incl. Favourites)
Voice control with VidaVoice
Elect. Programme guide
EPG keyword search
Voice control with Alexa skills
Voice control with Apple
HDMI CEC
Content-related help
Child lock
Hotel Mode
Hotel Mode (RS232)
Mediatext HBBTV
Teletext
Channel zapping
Page memory
2000
792
2000
Automatic switch-off
Timer
Hotel Mode (Standard)
Hotel Mode (IP)
Quick start
Number of menu languages
18
34
18
Menu languages
Software update (via USB)
Software update (via Internet)

DR+ storage capacity
2 TB
1 TB
1 TB
DR+ storage capacity
2 TB
1 TB
1 TB
Loewe: Memory type
SSD
SSD
SSD
USB recording function
Timeshift
Streaming server
Client
Follow-me Function
Multirecording
Radio recording
Music player
Photo player
Video player
Digital Media Renderer
Bluetooth music player
Internet apps
Internet browser
Internet radio
Streaming services
Apple TV
Apple TV+
HD+
Amazon Prime Video
Disney +
Netflix
Youtube
Zattoo
Amazon Prime Video
Youtube
Streaming services
Apple TV
Apple TV+
HD+
Amazon Prime Video
Disney +
Netflix
Youtube
Zattoo
Amazon Prime Video
Youtube
Music streaming services
Amazon Music
Spotify
Media playback via USB connection

HDCP Compatible
HDCP 2.2
HDCP 2.2
HDCP 2.2
HDMI interfaces 2.0b (IN)
4
4
HDMI interfaces 2.1 (IN)
4
HDMI interfaces 2.1 (IN)
4
HDMI ARC
HDMI eARC
HDMI eARC
USB 2.0 interfaces
3
2
1
USB 3.0 interfaces
2
2
2
HDMI with HDCP
Bluetooth
Bluetooth power max. (mW)
1
Bluetooth 5.0
Bluetooth 5.0
Bluetooth power max. (mW)
1
Bluetooth 5.0
Bluetooth 5.0
Bluetooth power max. (mW)
<10
<10
<10
Bluetooth frequency range
2,4
2,4 GHz
2,4 GHz
Screen Mirroring
Country standard
10Base-T Ethernet,100Base-T Fast Ethernet
100Base-T Fast Ethernet
100Base-T Fast Ethernet
WoLAN
WoWLAN
WLAN (Wi-Fi) Power max. (mW)
<100
<100
<100
WLAN (Wi-Fi) Standard
1,2
IEEE 802.11a/b/g/n, 802.11ac
IEEE 802.11a/b/g/n, 802.11ac
WLAN (Wi-Fi) Frequency range
1,2
2400-2483,5 / 5150-5725 MHz
2400-2483,5 / 5150-5725 MHz
WLAN (Wi-Fi) encryption
1,2
WEP 64, 128 Bit (ASCII, HEX)
WEP 64, 128 Bit (ASCII, HEX)
WLAN (Wi-Fi) encryption WPA
1,2
WPA PSK, WPA2 AES
WPA PSK, WPA2 AES
RJ 12
IR Link
Motor control
Mini TOSLINK
Subwoofer output
Fix 35mm jack
Kensington lock

Energy consumption SDR and HDR (kWh/1000h)
137 Watt
87
84
Energy efficiency class (SDR)
G
G
G
Energy efficiency class
G
G
G
repairIndex
7.4
7.2
7.2
Power consumption in on-mode max. (audio 1/8 volume) (W)
550 Watt
350 Watt
325
Power consumption in quick start mode (W)
60 Watt
0.8 Watt
60
Power consumption in standby mode max. (W)
0.4 Watt
0.4 Watt
0.4
Power consumption in network standby mode max. (W)
1.2 Watt
0.8 Watt
1.2
Power consumption when the unit is switched off (W)
0 Watt
EPREL registration number
380256
via bild i.55 dr+
via bild v.55 dr+
Mains switch
Mains voltage (V)
220-240
220-240V
220-240V
Mains frequency (Hz)
50-60
50/60 Hz
50/60 Hz
Ambient light adjustment
Standby function

CI module
CI-Plus / CI-14 Certified
Homecontroller Interface-IP
Analogue audio output (variable)
Centre speaker input
Cube plug stereo
CI module (CI)
2
1
2
LAN network connection
WLAN (Wi-Fi) integrated
Digital audio output optical TOSLINK
Headphone socket

Mercury content (mg)
0,0
Cadmium (mg)
0,0
Permissible ambient temperature during operation (degrees Celsius)
5-35
5-35° C
5-35° C
Relative humidity (non-condensing) (%)
20-80
20-80%
20-80%
Air pressure (0 2000 m above sea level) (hPa)
800-1114 hPa
800-1114 hPa
800-1114 hPa

Width (cm)
173.1 CM
CM
CM
Height (cm)
102.3 CM
CM
CM
Length (cm)
7.3 CM
CM
CM
Net weight (kg)
41.5 KG
68.7 KG
70.1 KG
Weight without set-up solution (kg)
39.3 KG
Width approx. in cm (incl. tray stand)
173.1 CM
130 CM
130
Height (approx.) with standard set-up solution (cm)
108 CM
101.3 CM
101.3
Depth (approx.) with standard set-up solution (cm)
39.6 CM
31.8 CM
31.8
Width approx. in cm (incl. wallmount)
173.1 CM
CM
CM
Height (approx.) incl. wall mount slim
102.3 CM
CM
CM
Depth (approx.) incl. wall mount slim (cm)
11.6 CM
CM
CM
VESA Support

Remote control incl. batteries
Loewe assist graphite grey
Loewe remote
Assist
Operating instructions
Integrated TV loudspeaker
1
Mains cable
Mains cable length (m)
2,5
ca. 3 m
ca. 3 m
Set-up solution
wall mount WM7
floor stand iconic / fix
floor stand iconic / fix
Set-up solution
wall mount WM7
floor stand iconic / fix
floor stand iconic / fix
Promotional addition
Apple TV 4K box
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Since 1923

Siegmund and David Loewe: pioneers of radio and television technology