Timeless, highly functional, minimalist: Like no other company, Loewe stands for aesthetically sophisticated design across its entire product portfolio. Thanks to the first-class creative work of our designers, the Loewe design philosophy continuously produces design icons that are thought out down to the smallest detail and made for the longevity typical of Loewe. Our classic design values represent the familiar Loewe eye and the Loewe flag – these impressively merging with new interpretations. In this way, we create magical product experiences time and again in the everyday lives of people we wish to inspire with the Loewe brand today and in the future. 

With the takeover by Loewe IP and associated integration into the renowned Skytec Group Ltd. in 2019, a new era has begun for Loewe. The traditional manufacturing plant and high-tech production lines in Kronach, Upper Franconia, remain the beating heart of the Loewe brand. This is how sustainable high-tech products par excellence are created. 

We are continuing Loewe's 100-year history of consumer electronics with new model series such as Loewe bild s, Loewe bild v, Loewe bild i, Loewe bild c. Our television models connect the past with the present through their distinctive design and innovative technologies.

For the new Loewe century, we have set ourselves no less a goal than to write a new chapter in the history of technology. To this end, we will steadily expand and diversify our product range. We aim to offer all discerning customers new experiences at home and on the move. The skilful interaction of technical masterpieces and luxurious design icons will also be reflected in our new product segments. 

Since 2021, Loewe has expanded its audio products to include smart radios, 3D Dolby Atmos soundbars and multi-room systems with speakers, for example. The new sound professionals from Loewe set new standards worldwide with cutting-edge acoustic technology. With these and other additions to its portfolio, Loewe will continue the tradition of always reinventing itself in the next 100 years of its company history.

What motivates us from the bottom of our hearts: First of all, we love what we do. We love to enhance our customers' everyday experiences with unique high-tech appliances and to give discerning connoisseurs pleasure with our products every day. They are at the centre of everything we do. We develop our luxurious technical products with great passion and the utmost care. In doing so, we are at work with a lot of love for detail, a lot of heart and a lot of soul. Each of us at Loewe is convinced that we can achieve a lot individually and as a team. 

And that is precisely why tireless commitment and perfect craftsmanship go into the creation of our new products. This applies to both the company and the Loewe brand. Because only in this way can we create the highest quality, outstanding design and perfect product experiences time and time again with every innovation.

What motivates us from the bottom of our hearts: First of all, we love what we do. We love to enhance our customers' everyday experiences with unique high-tech appliances and to give discerning connoisseurs pleasure with our products every day. They are at the centre of everything we do. We develop our luxurious technical products with great passion and the utmost care. In doing so, we are at work with a lot of love for detail, a lot of heart and a lot of soul. Each of us at Loewe is convinced that we can achieve a lot individually and as a team. 

And that is precisely why tireless commitment and perfect craftsmanship go into the creation of our new products. This applies to both the company and the Loewe brand. Because only in this way can we create the highest quality, outstanding design and perfect product experiences time and time again with every innovation.

With our extraordinary passion for innovative solutions and technical inventiveness, we have made a name for ourselves at Loewe – and we have done so on a foundation steeped in tradition. Over the course of a century, we have acquired the know-how, expertise and experience it takes to develop a new Loewe product and establish it on the market. We look back on decades of great innovations, look at years of further developments and see hundreds of hours of dedicated pioneering work. At Loewe, we rely on our outstanding skills and extensive knowledge. We dedicate ourselves to each and every new Loewe product with pride, passion and enthusiasm. 

The renown of the 100-year-old, traditional German Loewe brand is based on a unique combination of innovative German engineering, precision and exclusive design. Our highly qualified employees therefore also check every single step from development to production according to the strictest quality criteria. Because perfection is more than just a goal for us. It is an expression of our passion. The heart and soul of Loewe are over 200 dedicated and highly motivated employees. The original Loewe team merges seamlessly with new, experienced industry experts. 

Loewe is dedicated to giving meaning to every product. A story. A purpose. Our products are the reference for luxury in their category, which we want to bring out into the world. In order to maintain and continue this claim, we have developed values that stand for all our actions.

In dedicated precision work, we strive to anchor Loewe as the epitome of luxurious technical products par excellence. Because we use only the highest quality materials to perfect elegance in design and functionality, while ensuring long lifetimes for our products. In the processing, outstanding craftsmanship merges with innovative technologies. 

The perfect interplay of technical masterpieces and outstanding design icons is represented by the Loewe flag. Only those products that meet this standard bear the special Loewe symbol.

Kronach, Germany – a place where extraordinary innovative power, impressive tradition and perfect craftsmanship come together to produce technically sophisticated, unique masterpieces. We create and develop every Loewe product in Germany. Almost our entire TV portfolio is "Made in Germany". At the same time, Loewe has remained true to its artisanal production methods in the factory at its Kronach headquarters. 

The creation, development and production of our high-end devices is carried out with passionate precision by hand. Our highly qualified experts go about their work with the greatest pleasure, devotion and care. Traditional craftsmanship and state-of-the-art production techniques merge in a unique symbiosis – resulting in products that our customers will enjoy for a long time. 

At the Kronach headquarters, Loewe's entire expertise is concentrated in Development, in the Design Centre, in Manufacturing and on the high-tech production lines: from aesthetically sophisticated design creation to the development of hardware and software and the construction of prototypes to the assembly and precise colour adjustment of the Loewe televisions manufactured in the factory. A trained eye, enormous sensitivity, state-of-the-art technologies and strict testing procedures ensure precision and perfection at Loewe. These form the cornerstone underpinning everything needed for a distinctive, long-lasting Loewe product. 

Because we are aware of the uniqueness of our manufacture in Kronach in Upper Franconia, we have resolved to expand our "Made-in-Germany" production in the new Loewe century. To this end, the land of the original production site in Kronach was reacquired. On this site, we are planning to build a future-oriented technology park with office and laboratory space as well as production and logistics locations for a variety of further developments.   

100s of carefully executed work steps, characterised by absolute precision and traditional high-quality material processing: In this way, we realise technical masterpieces and new, luxurious design icons that impress with unique image and sound experiences, the highest functionality and elegant design. Every product that leaves our factory in Kronach is unique – an outstanding example of distinctive, sophisticated entertainment enjoyment. 

Design is firmly anchored in the Loewe DNA. Timeless, highly functional and aesthetically minimalist are the attributes of the Loewe design philosophy that underlie the work of our experienced industrial designers in our Design Centre. Thought out down to the smallest detail and made for absolute longevity, new design icons are continuously being created in Kronach. Classic design features such as the Loewe eye or the Loewe flag merge into innovative, creative interpretations – these evoking magical moments in the everyday lives of our tech-savvy and design-oriented customers time and again. 

We are committed to producing beautifully designed, highly functional, modern and timeless objects. By selecting the finest, highest-quality materials, Loewe creates sustainable products with meticulous precision work that impress with energy efficiency, software updates and the ability to be repaired for years – thus underlining our sustainability concept. 

Even after a long period of use, spare parts are still available from Loewe. This puts us on a steady path to avoiding unnecessary electrical waste. Our products that can be repaired for a long time are deliberately designed for an extremely long service life. And if a repair is necessary, our specially equipped workshop at the Kronach site will skilfully take care of it.

By manufacturing our televisions at our headquarters in Kronach, we ensure short production and logistics paths. Produced locally, packed and brought to our distribution partners via close routes: So everyone who chooses a Loewe TV benefits from a more positive carbon footprint. 

By expanding its production activities overall, continuing to operate its manufacturing plant and its modern, high-tech production line, Loewe underpins its regional roots in the Upper Franconian town of Kronach. In this way, we are making a significant contribution to strengthening a significant sector of the economy in the region. This enables us to offer the entire Loewe team excellent working conditions and thus more than live up to our social responsibility with a lot of heart and passion.

Timeless, highly functional, minimalist: Like no other company, Loewe stands for aesthetically sophisticated design across its entire product portfolio. Thanks to the first-class creative work of our designers, the Loewe design philosophy continuously produces design icons that are thought out down to the smallest detail and made for the longevity typical of Loewe. Our classic design values represent the familiar Loewe eye and the Loewe flag – these impressively merging with new interpretations. In this way, we create magical product experiences time and again in the everyday lives of people we wish to inspire with the Loewe brand today and in the future.

Excellent design is what drives us. For us, design is more than just a part of our corporate strategy. Loewe design is our pride and joy. Every year, we win several prestigious design awards from renowned experts, such as the Red Dot Design Award or the if Design Award.